Employees at SceneTap range in age from 18 to 55, millennials to boomers.
The younger set likes social media and is tethered by smartphone. Thirty-somethings prefer email, instant messaging and videoconferencing. Boomers go for phone calls and walking around.
To accommodate each, the phone application company tracks who likes what.
“We actually keep a spreadsheet so everyone has everyone’s contact information, including a column with the preferred contact method,” says co-founder and CEO Cole Harper, who’s 28.
Communication may be the least of their worries, though. Younger workers also prefer flatterstructures and less-defined roles.
Acquity Group blends a top-down style with a collaborative environment.
The trick, says operations chief Jim Newman, goes back to communication “and not being overly controlling or micromanaging.”
— Adapted from “Bridging the generation gap,” Jeremy Quittner, Inc. magazine.