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Google Hangout: The business tool

by on
in Office Technology,Web Tools

By Kimberly Deas

Google Hangout is a convenient online location offered by Google Plus where you can talk and share with others on­­line. It is an open platform for anyone to talk with anyone. Presi­­dent Obama used Hangout on Air to answer citizens’ questions after his State of the Union address. Sales­­people use Hangout to talk with out-of-state clients face to face. Vendors use Hangout to demo products with screen sharing.

Features of Google Hangout:

  • Real-time meeting rooms online (no need to schedule time) with invitation only or open to the public options.
  • Instant video conferencing with up to nine other people (10 total) that is crisp and clear (unlike others that offer this option)
  • Share your computer screen
  • Upload documents to share
  • Watch a YouTube video all at the same time
  • See who is talking with real-time display
  • Broadcast to a large audience and save it to YouTube when you are done using Hangouts on Air.

Tips on how to use hangouts for business:

  • On-the-spot customer service portal
  • Q&A on current news and how it affects customers
  • Book launches and giveaways
  • Combine the live Hangout on Air with Twitter chat for an interactive experience
  • Connect with prospects for sales calls

To use Google Hangout, you need a Google Plus account. To start a hangout, click the “Start your own hangout” in the right column. It is easy, simple and free.


Kimberly Deas combines her 10+ years’ experience in telecommunications with a background in personal coaching and results-oriented training.

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{ 1 comment… read it below or add one }

Cédric Merland April 16, 2013 at 4:15 pm

Great tool indeed but my customers need a G+ account. Most of them don’t use Google Apps yet, they need to use their personnal account, which is not good.


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