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Take note of latest union tactic: ‘virtual’ organizing

by on
in Employment Law,Human Resources

In an effort to bolster dwindling memberships, unions are taking their organizing message to the Internet, rather than your physical work site.

Latest example: One of the nation's largest unions, the Service Employees International Union (SEIU), launched an affiliate Web site dubbed Purple-Ocean.org. (The SEIU's trademark color is purple.)

Modeled in part after Howard Dean's network of Internet supporters during his presidential bid, the SEIU's site aims to mobilize and connect union-friendly workers through features such as a Web log, or "blog." PurpleOcean.org wants to draw 1 million people to build its campaign.

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