Bronwen O’Brien worked as a corporate executive assistant and then as a virtual assistant before changing gears and developing an application during her second pregnancy.
In four years working as a virtual assistant (VA) from Sydney, Australia, O’Brien grew frustrated with software that wasn’t meeting her busy business’s needs, so she went out and gathered information about developing something better. She eventually decided to partner with Blue Chili to create her app DigitialSorbet.
“They provide the tech experience in exchange for equity in your app’s business. They’ve got the knowledge in the tech startup industry, invested interest in your business and there is ongoing service,” O’Brien said.
Now O’Brien is the founder and owner of her own company built around the browser-based app that helps VAs and small business owners’ clients, tasks, files and workflow in the cloud.
— Adapted from “How to spot a market gap and build an app—even if heavily pregnant,” Rose Powell, Women’s Agenda.