Have you drunk your organization’s Kool-Aid?
Yes? That’s fine, but remember the difference between your group’s internal image and the way it is perceived in the real world.
One disadvantage of propaganda is that those generating it often end up believing it, blinding them to reality.
Effective leaders work hard not to fall for their own propaganda. In fact, a case can be made that the best leaders don’t bother wasting time and money cultivating an image.
Whatever your decision there, make it a habit never to underestimate your competition. Be truthful with yourself and others about your own contributions. Above all, be clear-eyed about where you and your team really stand.
— Adapted from AMA Business Boot Camp, edited by Edward T. Reilly, Amacom.