Get an agreement in writing with any employees who use social media under the company’s name. It should clarify who owns those accounts and what will happen to the followers if the employees departs.
This was the issue in a high-profile settlement reached last month between PhoneDog media and an ex-employee, Noah Kravitz, who left the company, took his 17,000 Twitter followers and began tweeting to them for his own business. Kravitz kept custody of the followers in the settlement, but the issue could have been avoided with a written agreement.
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