The power of why is what carries you and your team through the grueling, mundane and laborious donkey work of accomplishing your mission.
Any hows have no meaning unless your whys are powerful enough to motivate you, your employees and your customers. Without why, you’ll end up like every other person who makes a New Year’s resolution and gives up by March.
Here’s a metaphor to bring it home:
If there were a 10-inch-wide, 30-foot plank on the ground and somebody said they’d give you 20 bucks for walking it, of course you would. That’s easy.
If the same plank were laid between the upper floors of two skyscrapers, you’d probably have a different thought.
But if your child was in the other building and it was on fire, you’d go across that plank without question.
There’s your why.
— Adapted from The Compound Effect, Darren Hardy, Vanguard Press.