If you think your customers exist solely to “buy your stuff,” you’re missing a huge part of the picture.
Instead of using your company’s profits to promote your company, wouldn’t it be more effective if you let the customers themselves drive your sales and marketing efforts and fuel your growth?
“(Companies) can never really understand customers because they aren’t customers themselves,” says Bill Lee, author of The Hidden Wealth of Customers. “The organizations that achieve rapid growth are those that don’t just think of customers as ‘buyers of stuff’ but as advocates, influencers, and contributors.”
The truth is, your customers are well equipped to market, sell and even develop your products and services.
What customers can do better
According to Lee, here are six things customers can do better than you:
1. Attract high-value information from other customers. This “inside knowledge” of their peers creates huge value. Fa...(register to read more)