In 1773, founding father Benjamin Franklin wrote a pamphlet to the British royals called Rules by Which a Great Empire May Be Reduced to a Small One.
Like King George III, you, too, may be oblivious to satire. In which case, to ensure poor financial performance, follow these rules:
First, make sure all your managers remain ignorant of the executive team’s strategy.
Second, stop any employee from trying to use software for business analytics.
Finally, limit the information you collect and report about your customers. Don’t segment customers or ask which ones you should acquire, retain, grow or win back.
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