A business blogger received an email with the subject line “Hi Lisa!” The From address said only “Suz.” Normally, she would have sent it to spam, but she opened it and found a note from a client requesting an appointment.
To make sure your email doesn’t get dumped:
- Create a address and use it.
- Review everything before you send it. Ask, “If this came to me, would I open it?”
- Put the most important thing first, in the subject line.