Allison Evanow was sleeping one summer night when it hit her. She woke up next morning, turned to her husband and said, “I have this crazy idea.”
Already working in the spirits industry, Evanow had noticed a “sophisticated and energized cocktail movement.” Bartenders were using fresh, organic ingredients and taking a “chef-like approach” to making cocktails. All this, but they were still using “industrial-brand spirits.”
Evanow drew up a business plan that fall. Now her company, Square One Organic Spirits, works with an organic farming co-op in Montana that grows rye organically. The fermenting and distilling processes have to meet organic standards.
Because the spirits industry is highly regulated, Evanow’s biggest hurdle was distribution. Her best tactic was to introduce the brand in person at cocktail bars. Within six months, she had opened 100 restaurant accounts and gotten Square One named on menus, “all based on the fact that it was organic.”
— Adapted from “How to build a $1 million business,” interview with Jane Bennett Clark, Kiplinger’s Personal Finance.
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/33220/crazy-idea-try-it "