When Children’s Healthcare of Atlanta wanted to create a central staffing pool of nurses last fall, it launched the “100 Nurses in 100 Days” recruitment drive.
It was unheard of to hire that many nurses in such a short period of time, says Megan Graham, director of recruiting. To attract enough nurses, the hospital had to get creative with its recruitment efforts.
Graham came up with the idea of hosting pool parties for interested nurses. The hospital scheduled five pool parties during the 100-day recruitment period. Nurses could register, show up, splash in inflatable pools, enjoy drinks and hear a presentation about a new central staffing concept. Managers interviewed prospective nurses poolside and offered qualified nurses positions on the spot.
To get referrals from its staff, the hospital held a contest with prizes, including 100 tanks of gas, 100 iTunes songs, 100 pedicures and 100 hours of baby-sitting. “People started referring like crazy,” Graham said.
The hospital hired more than 200 nurses during the 100 days, 35% of whom were referred by staff members. The return on investment exceeded what the organization spent on the referral program by nearly 60%, Graham says.
Contact: Megan Graham at email@example.com.
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