Your brand is what your customers think of you, and customers determine what they think of you based on their interactions with you.
With that philosophy in mind, Peter Aceto, CEO of ING Direct Canada, plunged into the world of social media. He began using Twitter to forge relationships with consumers and build the ING brand.
Follow his lead in doing social media:
1. Give your tweets the stamp of authenticity. Aceto says, “It’s me, it’s not fake, and I do all the writing myself and I share insights I have throughout the day—whether I’m in a meeting or I get an interestingarticle.”
2. Take advantage of timesaving media tools. Engaging with social media takes time. Sometimes Aceto jots down ideas for tweets, then schedules them for a later time, and sometimes he takes suggestions from staffers.
3. Give people what they expect. ING has professionals who send out marketing-related tweets. But the point of Aceto’s Twitter feed is to engage. When consumers come to him, “their expectation is they’re engaging with me,” he says.
— Adapted from “Executive tales from the Twitterverse: How ING Canada’s CEO staked his brand on social media success,” Dan Ovsey, Financial Post.
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/32618/ing-chief-uses-twitter-to-forge-brand "