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Using Pinterest for business marketing

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By Kimberly Deas

PinterestPinterest, the fastest-growing social media, is a powerhouse for business marketing. The foundation of Pinterest is the ability to “pin” a picture and add a comment while allowing others to re-pin your picture and share it with their connections. Pinterest makes pictures go viral.

Here are the highlights of using Pinterest for business:

•    You need someone on Pinterest to in­­vite you to join or apply for an invite.

•    Use the same email address as your Twitter account to share your pins on Twitter.

•    Pinterest accounts can be under a business name or a person’s name.  Use keywords in your descriptions, and add your website (and phone number if appropriate) for maximum exposure.

•    Make sure not to hide your profile from search engines; you want to be found on Pinterest.

•    Get creative with Pinterest. If you are a shoe vendor, pins of all your shoes is not effective. Instead, pin places those shoes can take you.

•    Align with images that reinforce your brand’s message. For example, AARP has a board for “quotes to live by.”

•    Create the best board on a topic and others will re-pin. Adding a link to your website will increase website traffic.

•    Add Infographics! They go viral more frequently than other pictures.

•    Let customers send you pictures engaging with your brand and pin them on your board.

•    Host a contest. Ask Pinterest users to create a board about what they love most about your product. For example, doing something great while wearing your shoes.

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Kimberly Deas combines her 10+ years’ experience in telecommunications with a background in personal coaching and results-oriented training.

{ 2 comments… read them below or add one }

Pinterest Marketing Pro October 24, 2012 at 12:12 am

Great read, thanks! I’m so glad that there’s such a tremendous amount of resources available to Pinterest marketers. With that, another excellent Pinterest Influencer Network I’ve come across that been really helpful to my biz is PinLeague http://www.pinleague.com . They’re basically a one-stop shop of Pinterest marketing resources definitely worth mentioning. Hope this helps and thanks.

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Pinterest Pro October 2, 2012 at 12:58 pm

Very helpful! It’s so wonderful that there’s such a tremendous amount of resources available to Pinterest marketers. An excellent Pinterest Influencer Network I’ve come across that’s been really helpful to my biz is PinLeague. They’re basically a one-stop shop of Pinterest marketing resources definitely worth mentioning. Hope this helps and thanks.

Reply

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