By Kimberly Deas
Pinterest, the fastest-growing social media, is a powerhouse for business marketing. The foundation of Pinterest is the ability to “pin” a picture and add a comment while allowing others to re-pin your picture and share it with their connections. Pinterest makes pictures go viral.
Here are the highlights of using Pinterest for business:
• You need someone on Pinterest to invite you to join or apply for an invite.
• Use the same email address as your Twitter account to share your pins on Twitter.
• Pinterest accounts can be under a business name or a person’s name. Use keywords in your descriptions, and add your website (and phone number if appropriate) for maximum exposure.
• Make sure not to hide your profile from search engines; you want to be found on Pinterest.
• Get creative with Pinterest. If you are a shoe vendor, pins of all your shoes is not effective. Instead, pin places those shoes can take you.
• Align with images that reinforce your brand’s message. For example, AARP has a board for “quotes to live by.”
• Create the best board on a topic and others will re-pin. Adding a link to your website will increase website traffic.
• Add Infographics! They go viral more frequently than other pictures.
• Let customers send you pictures engaging with your brand and pin them on your board.
• Host a contest. Ask Pinterest users to create a board about what they love most about your product. For example, doing something great while wearing your shoes.
Kimberly Deas combines her 10+ years’ experience in telecommunications with a background in personal coaching and results-oriented training.