By Kimberly Deas
Pinterest, the fastest-growing social media, is a powerhouse for business marketing. The foundation of Pinterest is the ability to “pin” a picture and add a comment while allowing others to re-pin your picture and share it with their connections. Pinterest makes pictures go viral.
Here are the highlights of using Pinterest for business:
• You need someone on Pinterest to invite you to join or apply for an invite.
• Use the same email address as your Twitter account to share your pins on Twitter.
• Pinterest accounts can be under a business name or a person’s name. Use keywords in your descriptions, and add your website (and phone number if appropriate) for maximum exposure.
• Make sure not to hide your profile from search engines; you want to be found on Pinterest.
• Get creative with Pinterest. If you are a shoe vendor, pins of all your shoes is not effective. Instead, pin places those shoes can take you.
• Align with images that reinforce your brand’s message. For example, AARP has a board for “quotes to live by.”
• Create the best board on a topic and others will re-pin. Adding a link to your website will increase website traffic.
• Add Infographics! They go viral more frequently than other pictures.
• Let customers send you pictures engaging with your brand and pin them on your board.
• Host a contest. Ask Pinterest users to create a board about what they love most about your product. For example, doing something great while wearing your shoes.
Kimberly Deas combines her 10+ years’ experience in telecommunications with a background in personal coaching and results-oriented training.
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/32525/using-pinterest-for-business-marketing "