It’s the rare CEO who demotes himself.
Yet, that’s exactly what Twitter chief Evan Williams did two years ago, stepping down to focus on strategy while handing over the top job to Dick Costolo, an executive with greater business acumen.
By his own admission, Williams is an idea guy, cautious and deliberate, not people-oriented but someone who understands what Internet users want.
Credit him with the self-awareness and confidence to know his limits and act in the best interest of the fledgling company.
— Adapted from “Why Twitter’s CEO Demoted Himself,” Claire Cain Miller, The New York Times.