Does unethical behavior beget more unethical behavior? Author and professor Dan Ariely has seen how people are more likely to lie and cheat after seeing others behave dishonestly.
In one university study, when participants saw a fellow participant (who was a “plant”) cheat and get away with it, others followed suit. When Ariely changed the conditions by making the fake participant appear to be an outsider, other participants were actually less likely to cheat.
What it means: If we see ourselves as not being part of the same social group as those behaving unethically, we might be extra careful with our own actions.
Source: Dan Ariely