For each employee’s performance expectations, set A, B and C goals, suggests the SmartBlog on.
“C” goals are Comfortable; it doesn’t take much to achieve them. “B” goals are Believable; they take some extra work and achieving them might bring some reward. “A” goals are Awesome. Someone would have to make changes to achieve them—new process or resources—and the come with a big reward.
With A, B and C goals, you’re distinguishing between your bare-minimum expectations and stretch goals.