Social networking websites such as Facebook, MySpace, LinkedIn, Twitter, and hundreds of smaller niche sites are indisputably growing in popularity. Rather than ignoring their existence or dismissing them as just another passing pop culture fad, smart employers use social networking websites to recruit new hires, appeal to customers, and engage employees. Smart employers are also well aware of the liabilities associated with using social networking media.
One of the simplest ways to use social media to recruit is to search social networking websites for the type of candidates in which you're interested. Home in on them by searching relevant keywords, such as: industry names, e.g., publishing, public relations; the name of former employers who are likely to have employed individuals with the skills for which you're looking; job levels, e.g., senior manager, VP; degrees; or schools.
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