Don’t keep it a secret if your organization does good for the community and the environment. Let employees and job applicants know about your corporate social responsibility (CSR) efforts.
Studies show that more applicants today — particularly younger ones — are seeking out employers that can show an earth-friendly and people-friendly pedigree. Plus, good CSR can reduce turnover among your current staff.
In fact, employees who are satisfied with their organization’s CSR com-mitment have a greater degree of engagement with their employer, as well as a higher view of its integrity and sense of direction, according to a new survey of 1.6 million employees by Sirota Survey Intelligence (see box below).
"A sense of pride is a major driver of both morale and business results, because people want to be associated with a successful organization that has a positive image,” says Sirota President Douglas Klein. “Strategic CSR enha...(register to read more)