To get Swedish commuters to take the stairs instead of the escalator at a metro stop, they turned the staircase into a giant keyboard, complete with sound.
How can you use the same approach to change people’s behavior at work?
• Make it fun. To create a new habit, try making it more fun than the old habit.
• Take them by surprise. Research shows that when you capture someone’s attention with a surprise, he or she tends to think that something pleasurable will happen next.
• Tap into the power of the crowd. When individuals see a group of people doing something, they tend to join.
The musical stairs had all three elements. The keyboard steps were fun, the sounds they made were a surprise, and everyone else was stepping on them. Bingo. New habit.
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