After you’ve nailed down your basics (photo, where you’re from, where you live now, where you work, and anything else you don’t mind the world knowing), go to the little arrow in the upper right and click on Privacy Settings. There you can decide on your default privacy setting and edit your settings.
The easiest and safest way to go is with “friends only.” Presumably, you know who these people are because you “friended” them. If you feel daunted by the choices, keep in mind that they’ll make more sense after you’ve used Facebook awhile.
Periodically revisit your privacy settings and see if you want to tinker with them. Not only will your own preferences have changed, but Facebook will have changed, too—and don’t worry, your friends will let you know when that happens.
After your initial time investment, you can increase or decrease the time you spend on Facebook according to the same basic self-control mechanisms you use for anything.
Facebook doesn’t have to be a black hole—it’s relevant as atool because it increases your visibility.
First, decide how personal your personal page will be: snapshots of family outings? Your favorite leadership quotes? Second, do a little reading on social media. Third, bring in professionals when creating a Facebook page for your organization.
What not to do: Don’t post goofy, negative or risky stuff. Word gets around.
What to do: Offer encouragement to your staff. Share relevant trade news, especially positive press. Work closely with your social media team. Trumpet your pride in your people.
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