• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

Hannah Jones rewrites the book at Nike

by on
in Profiles in Leadership

Nike once found itself in a defensive position, scrutinized for social injustices. By 2011, though, it had completely turned things around, receiving top recognition for sustainability reporting.

Stewarding the company through its global sustainability strategies is ­Hannah Jones, Vice President of Sustainable Business and Innovation at Nike.

The work itself is very much a work-in-progress, she says. “Our team often says: ‘If you’re not comfortable with constant change, then you’re probably not going to be comfortable here.’ No­­body has written this book.”

Her team also uses as its motto one of the company’s ad campaign taglines: “There’s no finish line.”

“What’s most exciting about our culture is that we have this tremendous focus on innovation and how to think about things differently.”

At Nike, innovation is both a top-down and a grassroots effort.

In a large organization, top-down support is critical, she says. It sets a tone. It makes people accountable. And it means you have a way to talk about a collective vision and strategy.

But the grassroots influence is also important. Especially among younger workers, “There’s a huge thirst to be involved in sustainability. From the talent acquisition standpoint, we find that most people say that ‘responsibility’ or ‘sustainability’ are reasons they would like to come to Nike.”

— Adapted from “How She Leads: Hannah Jones of Nike,” Maya Albanese, GreenBiz.com.

Like what you've read? ...Republish it and share great business tips!

Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...

We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.

The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.

" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/30528/hannah-jones-rewrites-the-book-at-nike "

Leave a Comment