- Put your game face mask on. When you enter the debate arena or step up to make that big speech, never let them see you sweat. Get that alpha dog body language going and smile so they see all your teeth. Above all else, don’t show any vulnerability.
- Stick to the poll research. Touch all the bases that appeal to the base. Cover so many things that nothing means anything.
- Follow the formula. There’s an accepted and expected formula for giving the big speech, so stick to it. At this point, you’ve done it so many times you could do it in your sleep. Of course, there’s a pretty good chance that your audience is asleep with their eyes open. If you're lucky.
- Say how you really feel. Try honesty. It can be so rare that it will set you apart. I’m not arguing for unchecked volcanic eruptions or depth-of-depression soliloquies, but you should share your take on the truth.
- Draw on your life experience. Stay away from fake or clichéd stories and tell some of your own stories. Tell real stories about real people you know who have overcome challenges, done great work or inspire you in some way. Make a connection that people can relate to.
- Explain the behaviors behind the clichés. There are lot of clichés that show up in organizational mission statements and values lists. They’re so bland and familiar that they often don’t mean anything and feel fake. Don’t just stop with ”Excellence” or “Commitment.” Share what those words mean to you in terms of real life behavior and outcomes.
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