Your essential job as a leader is to help your people reach their own goals in service of the organization’s goals.
That’s why you need to set goals collaboratively. Here are three reasons:
1. To obtain agreement. Only when everybody has the same final goal can the team achieve clarity and focus.
2. To engage. Once the goal is clear, people start looking for opportunities and creating new connections to achieve it.
3. To dig in together. The only realistic way for people to create something worth more than the sum of its parts is for each person to help bring those parts into play.
— Adapted from Remarkable, Kevin Eikenberry, John Wiley & Sons.