The power of foursquare — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

The power of foursquare

Get PDF file

by on
in Best-Practices Leadership,Centerpiece,Leaders & Managers

Luke Holden quit his job on Wall Street in 2009 to follow his dream of opening a restaurant selling lobster sandwiches (he comes from a fishing family in Maine). His small place in New York’s East Village quickly garnered a loyal following, and Holden has since opened up three restaurants. How has “Luke’s Lobster” grown so rapidly despite the worst recession in decades?

Holden hasn’t spent a dime on television spots or newspaper ads, but he has spent a great deal of time on social networking platforms like Twitter and Facebook. One of Holden’s most powerful tools to reach new customers is a relatively new location-based social media tool called foursquare. You might have heard of foursquare, but if you’re not using it for business you’re missing out on a powerful marketing and engagement tool that can help any business—large or small—tell its brand story to a new category of consumer.

Foursquare is a location-based social ne...(register to read more)

To read the rest of this article you must first register with your email address.

Email Address:

Leave a Comment

Previous post:

Next post: