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The power of foursquare

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Luke Holden quit his job on Wall Street in 2009 to follow his dream of opening a restaurant selling lobster sandwiches (he comes from a fishing family in Maine). His small place in New York’s East Village quickly garnered a loyal following, and Holden has since opened up three restaurants. How has “Luke’s Lobster” grown so rapidly despite the worst recession in decades?

Holden hasn’t spent a dime on television spots or newspaper ads, but he has spent a great deal of time on social networking platforms like Twitter and Facebook. One of Holden’s most powerful tools to reach new customers is a relatively new location-based social media tool called foursquare. You might have heard of foursquare, but if you’re not using it for business you’re missing out on a powerful marketing and engagement tool that can help any business—large or small—tell its brand story to a new category of consumer.

Foursquare is a location-based social ne...(register to read more)

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