“Presence.” You know it when you see it: Bill Clinton and Ronald Reagan had it. Gerald Ford and Jimmy Carter did not.
Dan McCarthy suggests using these acting techniques to gain stage presence:
1. Pay attention to your entrance—your handshake and what you say first.
2. Line check. Note your verbals—volume, speed, articulation—and nonverbals—gestures, facial expressions.
3. Know your lines. If you don’t know what you’re talking about, you’ll lose credibility.
4. Exit, stage left. Re-emphasize key messages, remember people’s names and follow up on commitments.