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Your online job ads: Keywords are the key

by on
in Hiring,Human Resources

Very few applicants these days flip open the newspaper and scan through the “S” section for “sales” positions. More likely, they’re plugging specific words—say, “pharmaceutical sales rep in Miami”—into job sites like Monster or general sites like Google.

As an employer, your goal is to appear at the top of those search results. However, many organizations today are writing online job listings that un­­intentionally limit the number of hits from qualified job-seekers.

Reason: They’re not creating the job ads or job descriptions with the right keywords. Those are words and phrases that candidates most commonly use when searching in a particular industry or position. If the words in your ads are identical or close to what the person is searching for, your job will appear high in the search results.

Here are tips for including keywords that increase the chances that your job listings will rise to the top:

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{ 1 comment… read it below or add one }

Pete Metzger January 14, 2012 at 10:17 am

Good article with good advice for hard economic times! Another good way to get money online is paid market research surveys. I’ve been making a nice chunk of extra change for years now; I think everyone should! I started a blog about the most profitable survey sites at http://www.easyhomeprofits.wordpress.com. Check it out sometime!

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