Very few applicants these days flip open the newspaper and scan through the “S” section for “sales” positions. More likely, they’re plugging specific words—say, “pharmaceutical sales rep in Miami”—into job sites like Monster or general sites like Google.
As an employer, your goal is to appear at the top of those search results. However, many organizations today are writing online job listings that unintentionally limit the number of hits from qualified job-seekers.
Reason: They’re not creating the job ads or job descriptions with the right keywords. Those are words and phrases that candidates most commonly use when searching in a particular industry or position. If the words in your ads are identical or close to what the person is searching for, your job will appear high in the search results.
Here are tips for including keywords that increase the chances that your job listings will rise to the top:
Be specific in the titl...(register to read more)