Innovation: Vehicle to greatness

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in Best-Practices Leadership,Human Resources,Leaders & Managers,Profiles in Leadership

In addition to teaching innovation at Kellogg School of Management at Northwestern University, Andrew Razeghi works as an advisor to Fortune 500 companies on corporate creativity and innovation. A few of his clients include GE, Intel, PepsiCo, and The New York Times. He’s the author of  The Riddle: Where Ideas Come From and How to Have ­Better Ones.

EL: What is the importance and the role of innovation in today’s global economic environment?

Razeghi: The only sus­tainable source of competitive advantage is innovation. It’s that simple. And that hard.

EL: What surprises have you encountered when working with innovative teams?

Razeghi: I continue to be amazed at the capacity of human ­creativity when confronted with great challenges. It’s really remarkable.

I also continue to be amazed at the fear produced by bold new ideas. At times, the promise of a new idea can be greater than the problem that it seeks to solve. Those that...(register to read more)

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