In addition to teaching innovation at Kellogg School ofat Northwestern University, Andrew Razeghi works as an advisor to Fortune 500 companies on corporate creativity and innovation. A few of his clients include GE, Intel, PepsiCo, and The New York Times. He’s the author of The Riddle: Where Ideas Come From and How to Have Better Ones.
EL: What is the importance and the role of innovation in today’s global economic environment?
Razeghi: The only sustainable source of competitive advantage is innovation. It’s that simple. And that hard.
EL: What surprises have you encountered when working with innovative teams?
Razeghi: I continue to be amazed at the capacity of human creativity when confronted with great challenges. It’s really remarkable.
I also continue to be amazed at the fear produced by bold new ideas. At times, the promise of a new idea can be greater than the problem that it seeks to solve. Those that...(register to read more)