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in Leaders & Managers,Leadership Skills

Making decisions all day wears you out to the point where it’s easier not to make a decision at all, or to take the least risky choice. It’s called “decision fatigue,” and it affects consumers who grapple with an ever-increasing number of products.

When you know a big decision is looming, put it on your agenda for the beginning of the day or after a break. Second, remember to engage with consumers’ hearts, not just their minds.

“Anticipate, surprise and delight with thoughtful touches,” says Kevin Roberts, CEO of Saatchi & Saatchi.

Source: KR Connect.

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