Making decisions all day wears you out to the point where it’s easier not to make a decision at all, or to take the least risky choice. It’s called “decision fatigue,” and it affects consumers who grapple with an ever-increasing number of products.
When you know a big decision is looming, put it on your agenda for the beginning of the day or after a break. Second, remember to engage with consumers’ hearts, not just their minds.
“Anticipate, surprise and delight with thoughtful touches,” says Kevin Roberts, CEO of Saatchi & Saatchi.
Source: KR Connect.