Show customers you care — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

Show customers you care

Get PDF file

by on
in Leaders & Managers,Leadership Skills

Making decisions all day wears you out to the point where it’s easier not to make a decision at all, or to take the least risky choice. It’s called “decision fatigue,” and it affects consumers who grapple with an ever-increasing number of products.

When you know a big decision is looming, put it on your agenda for the beginning of the day or after a break. Second, remember to engage with consumers’ hearts, not just their minds.

“Anticipate, surprise and delight with thoughtful touches,” says Kevin Roberts, CEO of Saatchi & Saatchi.

Source: KR Connect.

Leave a Comment