• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

HR Professionals: Go Social or Go Stale

by on
in HR Soapbox

How would you grade your social media intelligence? If you’ve been sticking your head in the ground and hoping all the Facebook/Twitter buzz would stop buzzing, a recent report says it’s time to start paying more attention.

In May, June and July of this year, more than 1,000 new online job ads for HR openings included requirements that the candidate holds social media skills, according to a study by research firm Wanted Analytics. That represents a 160% increase in such requests over the same 90-day period in 2010.

Hiring Demand For HR Professionals with Social Media Skills  (Source: Wanted Analytics)

Recruiters and training specialists are the HR occupations that most commonly calling for these skills. The five cities with the highest hiring demand for HR professionals with social media skills, in order: New York, Washington, D.C., Boston, Chicago and Philadelphia.

The study said employers are mostly looking for HR candidates to use social media channels to direct web traffic to career sites and attract passive candidates.

A recent Society for Human Resources Management (SHRM) poll found that many HR professionals are shying away from using social media tools—especially in recruiting and screening applicants—due to fear of the legal risks. And an HR Specialist survey found similar results.

Read more about HR’s role in social media in our HR Specialist articles:
•    Top 10 Pitfalls of Social Media for Business
•    How to Draft a Social Networking Company Policy
•    Conducting Online Background Checks: Beware the Pitfall

Also, on Nov. 17, we’re hosting a special webinar, Employees Online: Social Media at Work.

So has your job required more social media skills — and how are you responding?
(comment below)

Like what you've read? ...Republish it and share great business tips!

Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...

We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.

The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.

" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/28678/hr-professionals-go-social-or-go-stale "

Leave a Comment