EEOC takes a page from Madison Avenue’s playbook

The EEOC has a new and aggressive tactic to shore up the lawsuits it files against employers accused of violating employee rights: It’s running ads asking workers to come forward with their grievances.

In two separate national lawsuits, the agency has begun running advertisements in local media markets informing job applicants that they might qualify as plaintiffs. The first case is the Texas Roadhouse litigation.

In the second case, the EEOC has sued sporting goods retailer Bass Pro Shops for employment discrimination, claiming that it did not hire people because of their race (black) or national origin (Latino).

The agency is asking anyone who applied for a job at any Bass Pro location and suspects they weren’t hired because of their race or national origin to contact the agency.

Final note: The agency’s move may expand each lawsuit, but could spawn additional litigation after applicants, employees and former employees begin talking to EEOC lawyers and investigators.

Tweet

Like what you've read? ...Republish it and share great business tips!

Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...

We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.

The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.

" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/28650/eeoc-takes-a-page-from-madison-avenues-playbook "