EEOC takes a page from Madison Avenue’s playbook — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

EEOC takes a page from Madison Avenue’s playbook

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in Discrimination and Harassment,Human Resources

The EEOC has a new and aggressive tactic to shore up the lawsuits it files against employers accused of violating employee rights: It’s running ads asking workers to come forward with their grievances.

In two separate national lawsuits, the agency has begun running advertisements in local media markets informing job applicants that they might qualify as plaintiffs. The first case is the Texas Roadhouse litigation.

In the second case, the EEOC has sued sporting goods retailer Bass Pro Shops for employment discrimination, claiming that it did not hire people because of their race (black) or national origin (Latino).

The agency is asking anyone who applied for a job at any Bass Pro location and suspects they weren’t hired because of their race or national origin to contact the agency.

Final note: The agency’s move may expand each lawsuit, but could spawn additional litigation after applicants, employees and former employees begin talking to EEOC lawyers and investigators.

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