Stick to the plan. Chipotle Mexican Grill founder Steve Ells runs his place on rules. He limits the menu to four basic items, serves no coffee or dessert, and doesn’t mess with limited-time offers. Even room temperature is strictly regulated. Result: Revenue has tripled since 2006, to $2 billion.
— Adapted from “Chipotle’s growth machine,” David A. Kaplan, Fortune.
Succeed at succession. Rules for achange: (1) Start early, with a schedule. (2) Don’t create a public spectacle. (3) Don’t let it seem like you have to beg somebody to do the job. (4) No surprises. (5) Don’t change horses in the middle of anything big.
— Adapted from “5 lessons for creating orderly transitions,” John Walcott, SmartBlog on Leadership.
Tell clients how you can help them. Master marketer Jim Sinkinson notes that 99% of people need information but 0% think they do. He asks us to imagine this exchange: “Honey, how was your day?” “Oh, terrible. I just couldn’t get enough information.” What people think they need is help. Offer it.
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