Overheard: “I know it doesn’t make any sense, but corporate wants it done this way.” “You don’t need to worry about the ‘why’ ... just do your job.”
Empty orders lack context. Context is the ingredient that helps people understand how the work connects to something important. It’s like adding yeast to bread: Without it, everything is flat. People do their best work when they understand how their efforts fit into the big picture. They do better with context.