Aiming high and going after a big goal, like the ant who aimed to move a rubber tree plant (in the pop song “High Hopes”), actually makes you happier, new research shows.
The study, published by the Journal of Consumer Research, says that people who set ambitious goals are usually more satisfied than people who have lower expectations.
In short, safe bets may be easier to achieve, but they don’t give you the good feeling of hitting a really challenging goal.
“The moral of the story is don’t sell yourself short,” says Cecile K. Cho, one of the study’s authors. “Aim high.”
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