You’ve been talking about an idea for a new office procedure or policy, but no one seems to be listening. Maybe they don’t like the idea.
Or maybe the idea isn’t catching on because you haven’t been using the right words for it. Semantics do matter.
Referring to products and services in a fresh, new light can make all the difference, says Robert W. Bly, author of The Copywriter’s Handbook.
As Bly points out in Fuel Net, “We don’t buy used cars anymore; they’re ‘pre-owned certified vehicles.’” One Texas company saw sales of its fruitcake increase 60% in one year after marketing the product as Texas Pecan Cake, he notes.
Lesson: Whether you’re trying to communicate an idea in the office or writing copy for your company’s intranet site, it’s the message that matters. Keep your communication persuasive by choosing words wisely.
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/27903/can-you-name-your-office-fruitcake "