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Your online image

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in Workplace Communication

It pays to build a positive online “brand.” Example: 77% of recruiters are using Google to pre-screen job candidates, says a 2006 ExecuNet survey. So resist the temptation to post negative comments on blogs. Search your name monthly.

Use the online ID calculator ( to see if your online identity is “digitally dissed,” “digitally distinct” or somewhere in between.

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