It pays to build a positive online “brand.” Example: 77% of recruiters are using Google to pre-screen job candidates, says a 2006 ExecuNet survey. So resist the temptation to post negative comments on blogs. Search your name monthly.
Use the online ID calculator (www.onlineidcalculator.com) to see if your online identity is “digitally dissed,” “digitally distinct” or somewhere in between.
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