Here’s a story about believing in your own innovative ideas.
Romi Haan’s South Korean company debuted 10 years ago with a steam mop that sanitizes floors with heat, not chemicals.
Up until then, the centuries-old Ondol tradition—heated floors and one central room for eating, sleeping and gathering—essentially required women to get down on their hands and knees to wipe the floors daily.
Haan envisioned a better way. But in South Korea, “there aren’t many women entrepreneurs, especially ones who are engineers,” says Haan. “So when I started out, people often made fun of me. They told me to go home and cook.”
She often approached male buyers within South Korean retail chains. “They would say, ‘Why would people want to buy this? They already have a vacuum cleaner.’ I’d explain for a half an hour—the vacuum cleaner sweeps, my cleaner mops—and in the end, the guy would repeat the same questions.”
It took finding female buyers, who instantly saw the benefit of the new mop, for Haan to get her product into distribution.
Lesson: Got a great idea? Find the audience most likely to “buy” it, and sell the idea by touting benefits. For example, your idea for conserving paper might be music to the ears of an operations executive tasked with reducing overall waste. Sell the idea to him first, then strategize about ways to influence others.
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/27743/sell-your-idea-with-benefits-in-mind "