Every Friday is “Jeans Day” at Bismarck, N.D.-based Basin Electric. That’s when employees who want to sport weekend wear at work pay $1 for the privilege—money that the electric distribution cooperative donates to local charities.
Over the course of most years, the utility’s 1,900 employees pitch in a collective $20,000 or so. On Jan. 15, just after the earthquake in Haiti, they raised $7,518.44—in one day—to send to the American Red Cross’ International Response Fund for Haiti Relief.
The day before, CEO Ron Harper made a promise to employees. “I asked employees to dig a little deeper into their pockets and announced that Basin Electric would match their donations dollar for dollar,” he said.
Then the organization pooled its money with employee donations from other North Dakota cooperatives and sent the Red Cross more than $15,500.
Contact: Emily McKay, charitable giving coordinator, at (701) 223-0441.