The three types of photos to avoid in employee publications, according to Mark Ragan, CEO of Ragan Communications:
1. The “grip-and-grin” photograph, or two people shaking hands and smiling at the camera.
2. The “man on phone at his desk.”
3. And the “execution at dawn” shot, or a row of standing employees.
According to Ragan, here’s how to improve your photos.
Take more than two shots of your subject. The “man on phone” shot arises because employees feel self-conscious in front of a camera. Keep snapping until your subject relaxes.
Capture a group’s shared trait. The “execution” shot doesn’t put a group in context. Avoid rigid poses; show what people have in common.
Move the subject away from his or her desk and into an interesting, photogenic setting.
Try black and white. It can add substance, especially in a portrait shot.
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