Using transitions in your writing is like taking readers by the hand and guiding them exactly where you want them to go.
Transitional words such as “however,” “meanwhile” or “likewise” create relationships between your sentences and paragraphs so that readers can understand why you’ve written sentences in a particular order.
Example: Look at a paragraph written without transitions:
Jim and Stefan in marketing supply the data. Pam circulates the data, as well as the marketing plans, throughout the team. This quarterly review process tells us whether we’re meeting our goals. Last quarter, we were able to make changes to our marketing strategy, which boosted our results for this quarter.
And that same paragraph with transitions:
First, Jim and Stefan in marketing supply the data. Then Pam circulates the data, as well as the marketing plans, throughout the team. As a result of this quarterly review process, we can tell whether we’re meeting our goals. For example, last quarter, we were able to make changes to our marketing strategy, which boosted our results for this quarter.
Other powerful transition words: although, on the other hand, specifically, in addition, before and finally.
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