The 10th annual Trust Barometer study conducted by the Edelman PR firm shows that trust in businesses has plummeted. Factor that into your marketing! In addition to showcasing “trust” factors like years in business and client testimonials, be more transparent in showing clients your business practices.
Plus, Edelman's Mark Shadle emphasizes the value of using multichannel communications—especially online—to build trust and credibility. Also, participate in business-focused social networks and increase face-to-face communication.
View the study on YouTube:"Richard Edelman’s Trust Presentation."