If you’ve ever wanted to be the next Arianna Huffington, your dream has never been more within reach.
Blogging is the perfect medium for aspiring writers and anyone wanting more visibility. More and more companies are blogging, either internally for employees or externally for customers.
“This is the perfect venue to share your expertise and elevate your visibility to a whole new level,” says Scott Ginsberg, author of Stick Yourself Out There.
Follow these steps, says Ginsberg, for blogging brilliance:
1. Find out who’s in charge of the company blog. Connect with the person. Depending on the size of your company, blogging responsibility may lie in the hands of a team of writers, a few marketing people or maybe just that young wunderkind.
2. Write a sample post to demonstrate your expertise and writing style. Make sure whatever you write fits in with the blog’s editorial vision.
For example, is your company’s blog focused on industry trends, hot company news, case studies, lessons learned, behind-the-scenes information or press releases?
3. Make sure you’re a credible source. What you write will live forever, so do your homework.
4. Prepare a list of five ways to make the company blog more value-driven, more engaging and more viral. Then share that list with the person in charge of the blog.
“Managers will notice,” says Ginsberg, “and people’s confidence in you will soar.”