As parts of south Asia struggle to recover from the Dec. 26 tsunami, U.S. companies began mobilizing in huge numbers to send money and supplies.
Among the examples: Posting letters of support on company Web sites, collecting donations from employees and matching those donations, hosting fund-raising events or donating a portion of sales to tsunami relief efforts.
Good resource: the Society for Hu-man Resource's Tsunami Relief Resource Page at www.shrm.org/ issues/tsunami. The page provides Web links that you can direct employees to, as well as articles about what some employers are doing. Plus, it includes a link to the Business for Social Responsibility's guidance for effective corporate responses to this emergency. And it offers a sample policy for companies that want to set up a workplace donation or gift-matching program.