It’s important to create a cohesive values system people believe in.
Donna Vandiver, CEO of her own marketing firm, believes in the values statement, particularly as a way to get her team excited about company goals.
She generates excitement through a retreat each January, which includes a review of the mission, vision and values statements. Then, as the year unfolds, she gives quizzes for football tickets or a free lunch for the most correct answers about the firm’s clients and principles.
Bottom line: Engaging employees is half the battle.
—Adapted from The Girls’ Guide to Building a Million-Dollar Business, Susan Wilson Solovic, AMACOM.