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In a crisis, it can be hard to decipher what should have been done differently. Your job is to avoid the situation altogether.

The Make-A-Wish Foundation precipitated a crisis when it fulfilled the wish of a cancer-stricken teen to hunt Kodiak bear in Alaska. The foundation suffered backlash from animal rights groups and the public. It hadn’t considered other views because it believed the boy’s wishes were paramount.

Lesson: Don’t assume everyone will see a situation the same way you do. If you earnestly try to take all views into account before making a decision, you may not hear thanks but you won’t hear blame.

— Adapted from Managing Crises Before They Happen, Ian Mitroff, Amacom

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