Sooner or later, everybody’s got to adapt to a changing economy. This means thinking creatively about how you can stay on top.
Before the 1990s, Nokia worked mainly in bulk paper, rubber and cable. With the rise in personal electronics, executives began experimenting with mobile phones, made easier by their access to rubber and cable electronic systems.
Because of its investment in handset capabilities and its adaptation to electronic markets, Nokia is now the top mobile-phone manufacturer in the world.
Bottom line: Be resourceful enough to seize opportunities.
—Adapted from Dealing with Darwin, Geoffrey Moore, Portfolio