“Penny Pincher’s Almanac” columnist Gene Marks tells BusinessWeek that for many small businesses, a web page can work just fine: that is, a page with basic, important information, such as contact information and maybe a photo or two.
His advice wouldn’t apply to a business that depends on online sales, concentrates its marketing materials online or provides customer service online. Those companies need the depth of a full-fledged web site.
But for other business owners, sinking money into a web site may not be the best return on investment, especially during a recession.
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