Businesses already had a problem with innovation, even before the economic crisis.
That’s according to Judy Estrin, former chief technology officer at Cisco Systems and author of “Closing the Innovation Gap.”
She told The New York Times recently that now, given a sour economy, we’re focusing even more on the short term. What we need to do, she says, is plant seeds for the future.
What that means for you: This is no time to let innovative ideas slip out the back door. Think about novel solutions to big and small problems you see around the office.
Remember: In the middle of the economic downturn in the 1970s, both Apple and Microsoft were founded.
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