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McDonald’s exec drops board duty, ending boycott

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The American Family Association (AFA) ended a five-month boycott of Oakbrook-based McDonald’s after a company executive resigned his seat on the board of the National Gay and Lesbian Chamber of Commerce (NGLCC).

The conservative association initiated the boycott because it believed McDonald’s was taking sides “in the culture war over homosexuality.”

McDonald’s said Richard Ellis, former vice president of U.S. communications for McDonald’s, left the NGLCC board because he took a position with McDonald’s in Canada. Without officially breaking ties with NGLCC, McDonald’s notified the AFA that it has no plans to renew its sponsorship of the organization, to which it donated $20,000 in 2008.

The boycott did not appear to affect McDonald’s sales, but AFA President Tim Wildmon told the Chicago Tribune it was a success. “They’ve done what we’ve asked them to do,” Wildmon said.

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