Let Creative Juices Flow

WS talks to former CBS News Chief Van Gordon Sauter

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in Leaders & Managers

After more than 30 years as a journalist and broadcast executive, including serving as president of CBS News, Van Gordon Sauter has worked with his share of creative people. And he knows how to treat them.

In this interview with Working Smart, Sauter discusses how to manage and motivate people in a creative environment.

WS: Most managers want their employees to be more imaginative, to “think outside the box.” But rather than just tell them, are there better steps bosses can take to unleash workers’ creativity?

Sauter: You can’t expect creativity on demand. It’s better to change your mind-set so that you cultivate the creative energy of all your employees without putting undue pressure on them.

WS: How do you do that?

Sauter: You have to accept the fact that all people must be viewed as creative people. Traditionally, creative people are identified as those who write things, conceive new concepts, etc. The individual in charg...(register to read more)

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